In addition to leading the studio, he also served as a creative director at The Martin Agency from 2012-2018. A graduate of the Southern California Institute of Architecture, he’s worked at such studios as Logan, Stardust, Blind and Imaginary Forces before relocating to found Hue & Cry. Hierta, who is now majority owner of Hue & Cry, opened the studio in Richmond after a long career working as a designer and animator at studios in Los Angeles. “Their body of work is impressive, and we look forward to continuing our working relationship with them and helping them flourish.” “I’m a big fan,” says Kristen Cavallo, CEO of The Martin Agency. This focus on high caliber work has resulted in a growing roster of clients, including, OREO, Tic Tac, Chips Ahoy!, Stoli and TIAA. In the four years since its launch, Hue & Cry has seen rapid growth and success, including winning an AICP Show honor for its work on Mel’s Mini Mini Mart. Formerly as part of the Interpublic Group (IPG) network, Hue & Cry has been a long-time partner of The Martin Agency. Of course, we also look forward to continuing our work with the talented folks at Martin.”Īs its first move towards growing its client base, Hue & Cry moved out of The Martin Agency complex and into its own 6,500 square-foot space in Richmond back in June of 2016. “But with that amazing association came the perception of being an ‘in-house’ resource, so to continue growing we need to expand our client roster and work with a variety of agencies and brands. “Having been incubated inside The Martin Agency, and having them as our biggest client, has been amazing-we couldn’t have accomplished what we have without them,” said Magnus Hierta, Hue & Cry founder and executive creative director. Hue & Cry, a production company that specializes in design and animation, announced it has completed the process to become a fully independent studio.
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